Notes from the workshop
How the games get made, what the numbers say, and the occasional thing that went wrong.
Day one with the gamer audience: clicks cost 96 cents, and the Sheriff ad got half of them.
Our ads now target gamers in six countries, and Halfsies 1.3.0 is submitted to the App Store.
Halfsies 1.3.0 went to Apple, built by AI agents and scored by an AI judge. Plus where the ads stand.
Six cowboy ads, a click trap we fell into, and a new audience of gamers aged 18 to 50.
The wobble in hand-drawn animation has a name, a cause, and a reason it makes flat colour feel alive.
A daily game that ends is a promise. One that never ends is a job.